Marketing – Past, Present and Future

Are you a marketing student, a marketer, or a business owner? If so, this post is for you!

The business owner or marketer will be able to use marketing to its maximum potential if they are aware of the most recent trends in their sector. They will greatly benefit from it when developing their marketing tactics.

After saying that, we understand the significance of current trends. But why is past knowledge required? Any smart historian will tell you that after you have understood the past and present, future predictions and patterns are much simpler to notice, well let’s try that. This blog is dedicated to educating readers about the Past, Present, and Future of the Marketing sector and what they can do to stay ahead of the curve.

Table of Contents

PAST: The first Marketing mediums

The history of marketing may be traced back to 35 BC, when personal branding and quality claims were first recorded in Pompeii, Italy. Philadelphia launched the first print magazine in 1741. Posters were prohibited on London properties in 1839 because they were so extensively used. In 1867, less than 30 years later, the first billboard was installed.

If you go way back, many businesses relied solely on word-of-mouth to advertise how great their products and services were. Following that, radio advertising was used, which were quite successful at the time and in that period of marketing. Other significant elements of the marketing campaign included television advertising, magazines, banners, and flyers.

The technology revolution that has recently occurred has improved marketing for businesses. This revolution heavily relies on the internet.

The transition from traditional media marketing. This has been swift and significant
Flyers, Billboards, Pole posters, and Television, –> Digital billboards, Social media, Google ads, and other significant kinds of digital media.

The R.O.I. that effective digital marketing can deliver, makes it much easier to see why firms are placing more and more emphasis on this sector. Marketers can choose and interact with a highly targeted consumer base through digital marketing campaigns. This implies that a lot less money is wasted on advertising to eyes who aren’t considering what your business has to say. Running customised digital ads also gives you the opportunity to collect knowledge of what is effective and then modify and improve them in real-time. This gives you the interaction and sales that conventional media would find difficult to attain.

A partial summary of current trends the digital world is consuming includes Content Writing, Social media marketing, Retargeting campaigns, Targeted emails, Video ads and Display ads.

FUTURE: Scope of Marketing

We can conclude that when technology becomes more widely accessible, people are more open to marketing strategies, that too when the information is organised specifically for them. In a time when almost everything is user-specific, marketing should be no exception. Future innovations that can be foreseen include:

Marketing automation
Real-time personalisation through Smart home devices like Alexa
Virtual reality and Augmented reality

What you need to do?

Without a doubt, the marketing sector is a dynamic and competitive one. To be at the top of our game, it’s crucial for us marketing professionals to look to the future.

Organizations must be responsive to emerging trends and developments that could improve their prospects for the future. There will undoubtedly be a surge in the number of content/social marketing employees hired as long as open, honest two-way marketing communication continues to grow. Therefore, if you haven’t already started perfecting your social and digital marketing talents, I’d say it’s definitely worthwhile as it appears that these abilities will remain a crucial component of any marketer’s toolkit for years to come.

Please share your opinions regarding the potential of marketing
in the comments section below (Name/email is not mandatory for comments!)

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